Job Title: Direct Response Copywriter
Employment Type: Full Time, 40 hours/week
Reports to: VP of Brand Marketing
FLSA Status: Exempt
Position Type: In-Person
Who We Are
LIFE SURGE is a leading company in the industry of faith-based live events and financial education programs. One of the fastest growing organizations in the country, LIFE SURGE exists to inspire, train and equip people to build their personal impact in ways that glorify God. By producing 30+ annual events and providing financial education to thousands around the nation, we do just that.
We are a team of experienced professionals who are passionate about helping people learn, grow, and connect so they may live more enriched lives. Our culture is one where we celebrate each other, individually and as a team. We look to acknowledge and reward our star performers. Let your light shine in our company!
Opportunity:
We are seeking a sharp, persuasive Direct Response Copywriter with a deep understanding of consumer behavior and a proven ability to turn insights into compelling, conversion-focused messaging. This role supports our live events and financial educational businesses, crafting copies that drive urgency, engagement and action. The ideal candidate thrives in a high-energy, performance-oriented environment and excels at blending creativity with strategic thinking to deliver measurable results.
This is a unique opportunity to join a fast-growing startup on a mission to transform lives through faith-based financial and business education – while helping to shape the voice of a future household name.
Responsibilities:
Craft Copy: Write clear, concise and conversion-focused copy for direct response campaigns including email, landing pages, paid ads, social, SMS and more. Experience in creating faith-driven messaging that moves people to action.
Collaborate Creatively: Partner with marketing, design and performance teams to develop creative strategies that align with campaign goals and KPIs.
Drive Action: Develop compelling calls to action (CTAs) and persuasive messaging that creates urgency and drives clicks, sign-ups and purchases.
Test & Optimize: Participate in creative reviews and A/B testing processes to refine messaging based on data and performance.
Maintain Voice: Ensure brand voice and tone are consistent across all touchpoints while adapting messaging for different audiences and platforms.
Ideate Campaigns: Contribute to brainstorming sessions and concept development for new brand launches, seasonal promotions and consumer retention campaigns.
Track Trends: Stay current on industry trends, direct response best practices and competitor messaging.
Qualifications:
Bachelor's degree in marketing, Communications, English, Journalism, Advertising or a related field preferred. Equivalent work experience in direct response copywriting or content marketing may be considered in place of a formal degree.
3-5 years of experience in a copywriting role, ideally focused on B2C direct response marketing.
Proven track record of writing high-performing, results-oriented copy that drives conversions.
Strong understanding of consumer psychology, urgency triggers and digital performance metrics (CTR, CVR, open rates, etc.).
Experience with omnichannel marketing including email, landing pages, paid ads, social, SMS and more.
Ability to tailor messaging to different audiences and stages of the consumer journey.
Comfortable working in a fast-paced, deadline-driven environment with multiple priorities.
Familiarity with A/B testing, performance marketing tools and basic SEO principles a plus.
Experience working in fast-paced, entrepreneurial environments preferred.
Background in writing for ticketed live events, the Christian market and/or regulated industries (financial education) a plus.
Job Benefits:
Health, Dental, Vision, Life, Holiday, and Paid Time Off.
Non-corporate, casual, entrepreneurial, comfortable, fun, and proactive work environment.
High-level performers, disciplined, and self-motivated people will do VERY WELL in this environment.
LIFE SURGE is an Equal Opportunity Employer. We value diversity and seek to empower each individual while supporting the many perspectives, skills, and experiences within our workforce. All employment is decided based on qualifications, merit, and business needs.
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