Position Overview
As a key member of the North America Marketing leadership team, the Head of Brand Strategy will play a critical role in shaping Ralph Lauren’s brand narrative and driving strategic initiatives that reinforce the company’s leadership in the fashion and lifestyle space. This role is responsible for developing and executing innovative, 360° brand strategies that align with global brand values, resonate with consumers, and support long-term business growth across the North America region.
This leader will translate cultural and regional insights, consumer behavior, and business priorities into compelling storytelling and breakthrough marketing campaigns and annual strategic plans. With a strong foundation in consumer insights, content development and deployment, brand strategy, project management, and cross-functional execution, the Head of Brand Strategy will ensure brand consistency and relevance across all touchpoints to drive growth for NAM.
Essential Duties & Responsibilities
Experience, Skills & Knowledge
Experience
· 10+ years of experience in brand strategy, integrated marketing, or brand management, with
5+ years in a leadership role. Fashion, lifestyle, or premium consumer brands preferred.
Strategic & Functional Skills:
· Passion for brand building, cultural relevance, and creative innovation.
· Proven success in leading 360° marketing campaigns initiatives, and developing long-range
and annual business plans
· Deep understanding of consumer insights, market research, and data-driven strategy.
· Exceptional storytelling, communication, and presentation skills with executive presence.
· Financial acumen with experience managing large-scale marketing budgets, developing and
evaluating KPIs and creating business cases to fund initiatives
· Strong project management skills with experience overseeing complex, cross-functional
initiatives from concept to execution.
Leadership & Collaboration:
· Demonstrated ability to lead, mentor, and develop high-performing teams.
· Strong cross-functional collaboration skills. Comfort with highly complex, matrixed
organization that requires strategic influencing for alignment and working through others.
· Entrepreneurial spirit with a proactive, solution-oriented approach that is willing to challenge
the status quo
#LI-MR1
Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.
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