Job Description

Job Summary:

This position is responsible for raising awareness of the brand and its mission to elevate the customer experience in the hospitality industry. The individual is responsible for creating, curating, and managing content on various social media platforms to promote the company's brand, products and services. This role involves developing social media strategies, engaging with the audience, analyzing social media data, and staying up to date with social media trends. 

Key Duties/Responsibilities:

Create brand and marketing strategies

• Develop and implement the overall marketing strategy to build the brand, raise brand awareness, and strengthen market position. 
• Ensure brand consistency across all platforms and products.
• Develop and implement social media marketing strategies to achieve specific marketing goals and objectives.
• Research and analyze target audience preferences, behavior, and trends to tailor social media content accordingly.
• Stay updated with the latest social media trends, tools, and best practices.

Develop marketing campaigns/materials

• Plan and execute marketing campaigns and events across all relevant channels, including direct mail, social media, print, trade shows, white papers, etc.
• Use data and analytics to test and optimize campaigns in support of marketing goals. 
• Assist with marketing efforts and collaborating on client marketing efforts.
• Create engaging and creative content, including text, image, and video posts, for various social media platforms.
• Curate relevant content from industry sources and user-generated content to share on social media channels.
• Collaborate with design and content teams to develop visually appealing and compelling social media posts.

Marketing reporting 

• Define and track appropriate marketing metrics and use data analytics to optimize campaigns, refine the marketing strategy, and grow the company overall.
• Monitor social media metrics and track the success of campaigns using analytics tools.
• Prepare regular reports detailing key performance indicators (KPIs) and provide insights and recommendations for improvement.
• Use data-driven insights to refine social media strategies and enhance engagement.

Competitor and market research

• Conduct market research to better understand the target market and adjust marketing strategies accordingly. 
• Performs other related duties as assigned. 

Supervisory Responsibilities:

• None

Required Skills/Abilities/Qualifications: 

• 3-5 years of total marketing experience. 
• Familiarity and experience with B2B omni-channel marketing tactics (e.g. social media, digital advertising, website, email marketing, content marketing, PR, and events)
• Proven experience with content management on Facebook, Instagram, Twitter, and other social media platforms. 
• Familiarity with standard business and marketing management in Salesforce. 
• Excellent communication skills, very articulate, strong public speaking and writing skills, interpersonal skills, cross functional skills, and ability to work well within a team.
• Excellent organizational and project management skills, ability to prioritize, and solid financial acumen. 
• Experience in a startup or similar fast-paced environment where there is frequent change. 
• Ability to manage and prioritize multiple projects and deadlines
• Ability to work in-office daily in Addison, TX, Redwood City, CA or Los Angeles, CA. 

Preferred Skills/Abilities/Qualifications: 

• Previous experience at a FAANG company highly preferred

Education/Experience:

• Bachelor's degree in Marketing, Communications, or related field.

Physical Requirements: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Prolonged periods of sitting/standing at a desk and working on a computer. The employee routinely is required to sit; stand, walk; talk and hear; use hands to keyboard
• Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
• Ability to lift 30 lbs. 

Pay Range by Location:

RWC: $59K to $74K
LA: $54K to $67K
Addison: $49K to 61K

Bear Robotics, Inc. is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance.

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